"The work builds from ' Win From Within,' Gatorade's brand platform and the north star of the work that we do, by showing that motivation comes from the first time athletes feel the pure love of sport," said Renato Fernandez, creative director, TBWA\Chiat\Day."[There's] a love from within capable of motivating and pushing them through all the hardship and taking them to the next level." The brand is also championing a donation initiative.In addition to the theme of exile, there is Miss Brill’s achingly human need to belong.The narrator’s adroit mediation between what Miss Brill literally sees and what her imagination invents accounts for her somewhat hysterical attempt to participate in life as more than a spectator.Executive members have incorporated more speaker events and panels featuring former board members and executives and there are plans for additional outreach to past presidents.
What may in fact have been a man rejecting a prostitute’s solicitation becomes the basis for a rendezvous, until Miss Brill’s sense of identification with the woman in the toque reminds her too much of herself in the outward signs of aging and the losing struggle with poverty.While it isn't as emotionally charged as Gatorade's initial film with young Serena, the 70-second spot, "For the Love of Sport," skillfully portrays the athletes' dedication and enthusiasm for their various sports with humor and heart.It's not surprising that Gatorade's spot is about how fostering these athletes' love of athleticism from a young age led them to their successful stature now, but it is affecting." data-title = "Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade’s New Olympics Spot" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "" data-outstream = "no" Serena Williams is visited by her younger self again in Gatorade's latest spot.Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George and April Ross as well as their younger selves.